Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. All that contact can be expensive, and time consuming. That’s where email marketing becomes a critical part of your marketing efforts.
Email Turns Prospects and Visitors into Loyal Customers
Email marketing enables you to proactively communicate with your existing customers, prospects or members instead of passively waiting for them to return to your Web site, visit your store or office, or call you on the phone. With email marketing you can solidify existing relationships, initiate new ones and convert your one-time visitors, buyers and members into repeat business and long-term customers or contributors. Lovely.
No matter how your visitors, prospects and customers found you; perhaps you paid for search engine placement, sponsored a newsletter, rented an opt-in list, placed a banner ad or two, distributed a flyer or sent a postcard; email marketing adds to your bottom line because it allows you to maximize your investment in those expensive and time consuming marketing efforts and improve the return on investment (ROI) of every pound you spend to obtain new business and develop profitable customer relationships.
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